Image perception makes a big difference. That’s one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff – that’s necessary. But the image that you project is also key. Don’t forget that.

Image perception makes a big difference. That’s one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff – that’s necessary. But the image that you project is also key. Don’t forget that.

– Robert Jordan –

How They Did It: Billion Dollar Insights from the Heart of America

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