It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences—makes them, as the poets tell us, ‘charm the crowd’s ears more finely.’ Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.

It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences—makes them, as the poets tell us, ‘charm the crowd’s ears more finely.’ Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.

– Aristotle –

The Rhetoric & The Poetics of Aristotle

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