Category: David Hieatt

The only thing that matters is everything.

Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.

Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

Average dies quicker than ever before. Digital doesn’t mess around. It’s binary.

teams build a business. Culture builds the team.

Small budgets require brave ideas.

Sleep is the multiplier of energy.

A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.

There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there.

Do one thing well. It’s enough.