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Amandeep Singh Malik

Sell it, don’t Smell it.

Sell it, don’t Smell it.

– Amandeep Singh Malik –

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If the New Marketing can be characterized by just one idea, it’s this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.Social change, education, new-product launches, religious movements… it doesn’t matter, the story is the same. Movements are at the heart of change and growth. A movement – an idea that spreads with passion through a community and leads to change – is far more powerful than any advertisement ever could be.As you consider what to do next, you’re faced with a difficult choice. It’s difficult because it represents giving up something you may be quite comfortable with, and it’s difficult because it requires an all-or-nothing commitment.

Jennifer L. Pozner

That’s just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it’s far easier to shill cosmetics and clothing – not to mention Match.com and and Bally Fitness memberships – to insecure women scared of being alone than to it is to self confident people who believe they’re beautiful, lovable, and capable of being happy just as they are.

Marketing is about spreading the love.

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