The largest website for English phrases and quotes

The largest website for English phrases and quotes

Category: David Amerland

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

audience, connection, identity, marketing

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

branding, identity, marketing, semantic-search, seo

Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

branding, entity, identity, semantic-search, semantic-web

Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.

awareness, mind-power, mindfulness, neuroscience

Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met.

attitude, confidence, confidence-quotes

When it comes to identity we are all constructs. Who we think we are is the result of our upbringing, memories, skill set, knowledge, experiences and personal belief system. Of all the onion layers that make us who we are, our belief system is what powers our core. It’s what creates the essence of a human being and makes it possible for each of us to exceed our limits, confound expectations and do the impossible.

belief-in-yourself, belief-system, identity, personal-development, personal-growth

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.

branding, entities, semantic-search, seo

There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the risk of lying to ourselves is the key that unlocks the superhuman lying dormant within us.

cognitive-psychology, confidence-and-attitude, neuroscience, self-belief

Evolution has geared the human stress response to last about thirty seconds. It’s enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.

stress, stress-management, stress-relief, stress-response

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

google-search, google-semantic-search, google-seo, marketing

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

change, marketing, semantic-search, semantic-web, seo