The largest website for English phrases and quotes

The largest website for English phrases and quotes

Category: David Ogilvy

Leaders grasp nettles.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Believe, Selling, Sell

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

Believe, Living, You

A good advertisement is one which sells the product without drawing attention to itself.

Drawing, Attention, Product

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Wife, Want, You

If it doesn’t sell, it isn’t creative.

The consumer isn’t a moron she is your wife.

Wife, She, Moron

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Women, Men, Words

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Creative, World, You

Our business is infested with idiots who try to impress by using pretentious jargon.

Try, Impress, Idiots

The best ideas come as jokes. Make your thinking as funny as possible.

advertising, marketing

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

advertising, genius