Category: J. N. HALM

J. N. HALM

Great companies know that customer relationships in these times call for more than just having a great product (or service) backed by a great sales team. Customers have to be wooed until they fall so deeply in love with your offering that they will ward off advances from potential suitors. No matter how well you perform as a business, there are little things that can cause the relationship with your customers to suffer. The companies, products and/or services that we love are those that “touch” us in the right places at the right times. After all, that is what “romancing” the customer is all about—feeing your way to the customer’s heart.

J. N. HALM

One plus one makes two but two monologues do not make a dialogue. Of all the traits, characteristics, attributes and habits of today’s customers, the one that has serious consequences for businesses is this—today’s customer does not want to be just spoken to. She wants to be engaged in a dialogue. Today’s consumer expects to be part of the conversation about the product and/or service on offer. Today’s customer does not want to be fed with advertisements. Collaboration is what excites today’s customer.