Yeah! “I love you” is subject to the law of diminishing returns; like one or two other critical weekly elements of a relationship, it loses a bit of thrilling value every time you get it out.’… That’s what happens with “I love you”, that same phrase that you once shouted Hollywood or Heathcliff-like in the lashing raining, now- now you are saying it dumbly at the end of every phone conversation, a follow-on from,” I’ll be back for dinner.” Once it came out spontaneous rush, it forced itself out; now it’s reflex.

Yeah! “I love you” is subject to the law of diminishing returns; like one or two other critical weekly elements of a relationship, it loses a bit of thrilling value every time you get it out.’… That’s what happens with “I love you”, that same phrase that you once shouted Hollywood or Heathcliff-like in the lashing raining, now- now you are saying it dumbly at the end of every phone conversation, a follow-on from,” I’ll be back for dinner.” Once it came out spontaneous rush, it forced itself out; now it’s reflex.

– David Baddiel –

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