The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).

The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).

– David Brier –

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