Three factors must be present for meaningful organisational change to take place. These factors are_D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

Three factors must be present for meaningful organisational change to take place. These factors are_D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

– David Hieatt –

Do Purpose: Why Brands with a Purpose Do Better and Matter More

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