You will need to create a discipline where head and heart can bothbe involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don’t build great.

You will need to create a discipline where head and heart can bothbe involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don’t build great.

– David Hieatt –

Do Purpose: Why Brands with a Purpose Do Better and Matter More

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