In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business – e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook – even though these are hardly the most intimate of life experiences.

In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business – e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook – even though these are hardly the most intimate of life experiences.

– Dean Ornish –

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