There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn’t true. If yoy want to change people’s behavior, you need to touch their hearts, not just win the arguments. We call this the Oprah Winfrey rule.

There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn’t true. If yoy want to change people’s behavior, you need to touch their hearts, not just win the arguments. We call this the Oprah Winfrey rule.

– Eric Schmidt –

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