But what becomes of the divinity when it reveals itself in icons, when it is multiplied in simulacra? Does it remain the supreme power that is simply incarnated in images as a visible theology? Or does it volatilize itself in the simulacra that, alone, deploy their power and pomp of fascination – the visible machinery of icons substituted for the pure and intelligible Idea of God?

But what becomes of the divinity when it reveals itself in icons, when it is multiplied in simulacra? Does it remain the supreme power that is simply incarnated in images as a visible theology? Or does it volatilize itself in the simulacra that, alone, deploy their power and pomp of fascination – the visible machinery of icons substituted for the pure and intelligible Idea of God?

– Jean Baudrillard –

Simulacra and Simulation

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