The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding.

The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding.

– John Medina –

Brain Rules: 12 Principles for Surviving and Thriving at Work

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