If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting–only the deeply personal and familiar.

If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting–only the deeply personal and familiar.

– John Steinbeck –

East of Eden

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