People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

– Jonah Berger –

Contagious: Why Things Catch On

© License assigned to YouCanQuoteME. License CC BY-NC 4.0

📲 Copy this QR code to share the phrase wherever you want