Ultimately, everyone has to ask himself or herself how they’re going to fail. We all do, you know, so let’s get that out of the way. The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

Ultimately, everyone has to ask himself or herself how they’re going to fail. We all do, you know, so let’s get that out of the way. The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

– Keith Ferrazzi –

Never Eat Alone: And Other Secrets to Success

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