Ken Kesey

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he’s getting it.

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he’s getting it.

– Ken Kesey –

One Flew Over the Cuckoo’s Nest

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Seth Godin

If the New Marketing can be characterized by just one idea, it’s this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.Social change, education, new-product launches, religious movements… it doesn’t matter, the story is the same. Movements are at the heart of change and growth. A movement – an idea that spreads with passion through a community and leads to change – is far more powerful than any advertisement ever could be.As you consider what to do next, you’re faced with a difficult choice. It’s difficult because it represents giving up something you may be quite comfortable with, and it’s difficult because it requires an all-or-nothing commitment.

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