A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment…For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.

A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment…For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.

– Maxwell Maltz –

The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People

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