Michael J Gelb

Innovation is the creation and delivery of new customer value in the marketplace.

Innovation is the creation and delivery of new customer value in the marketplace.

– Michael J. Gelb –

Innovate Like Edison: The Success System of America’s Greatest Inventor

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David Heinemeier Hansson

Ignore the real world“That would never work in the real world.” You hear it all the time when you tell people about a fresh idea.This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts alwayslose. The only things that win are what people already know and do, even if those things are flawed and inefficient.Scratch the surface and you’ll find these “real world” inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. Theyassume society isn’t ready for or capable of change.Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible.They’ll say you’re wasting your time.

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