When we talk about reviews, what we are really talking about is just a market report – it’s like reading about the new Lexus. You have to know what the guy writing the review cares about to understand his take. Does he like sports cars, or does he like Bentleys?

When we talk about reviews, what we are really talking about is just a market report – it’s like reading about the new Lexus. You have to know what the guy writing the review cares about to understand his take. Does he like sports cars, or does he like Bentleys?

– Mike Nichols –

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