There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader’s attention or check his habitual pace of reading – he should feel that he is seated at ease in a taxi not riding a temperamental horse through traffic.

There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader’s attention or check his habitual pace of reading – he should feel that he is seated at ease in a taxi not riding a temperamental horse through traffic.

– Robert Graves –

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