As a general rule, desire is always marketable: we don’t do anything but sell, buy, exchange desires. . . . And I think of Bloy’s words: “there is nothing perfectly beautiful except what is invisible and above all unbuyable.

As a general rule, desire is always marketable: we don’t do anything but sell, buy, exchange desires. . . . And I think of Bloy’s words: “there is nothing perfectly beautiful except what is invisible and above all unbuyable.

– Roland Barthes –

The Neutral: Lecture Course at the Collège de France

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