For me, titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don’t pop out perfect on the first try, they can be really hard to repair. Or, worse, if the author thinks they pop out perfect, but the publishing house does not agree, it’s difficult to shift gears. And then? Then you go insane.

For me, titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don’t pop out perfect on the first try, they can be really hard to repair. Or, worse, if the author thinks they pop out perfect, but the publishing house does not agree, it’s difficult to shift gears. And then? Then you go insane.

– Sloane Crosley –

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