Tag: brand, branding, business, business-quotes, design, entrepreneurship, innovation, inspiration, inspirational-quotes, marketing, personal-branding

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Your brand story’s “happily ever after” involves open wallets.

All human aspirations are opportunities for brands to build relationships.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Brands play in an exciting sandbox of symbolic meanings.