Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face to face meetings. ” There’s a temptation in our networked age to think that ideas can be developed by email and iChat,”he said.”Thats crazy, Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘ Wow, and soon your cooking up all sorts of ideas.” So he had the Pixar building planned to promote encounters and unplanned collaborations. ” If a building doesn’t encourage that, you’ll lose a lot of innovation and the magic that’s sparked by serendipity,”he said.

Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face to face meetings. ” There’s a temptation in our networked age to think that ideas can be developed by email and iChat,”he said.”Thats crazy, Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘ Wow, and soon your cooking up all sorts of ideas.” So he had the Pixar building planned to promote encounters and unplanned collaborations. ” If a building doesn’t encourage that, you’ll lose a lot of innovation and the magic that’s sparked by serendipity,”he said.

– Walter Isaacson –

Steve Jobs

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