…if people do things for lunk-headed, backward-looking reasons, why wouldn’t we also do things for significance-seeking, self-actualizing reasons? If we are predictably irrational – and we clearly are- why couldn’t we also be predictably transcendent?

…if people do things for lunk-headed, backward-looking reasons, why wouldn’t we also do things for significance-seeking, self-actualizing reasons? If we are predictably irrational – and we clearly are- why couldn’t we also be predictably transcendent?

– Daniel H. Pink –

Drive: The Surprising Truth About What Motivates Us

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